Updated: 15 June 2022
IPL Media Rights E-Auction 2023-27. IPL has a full entertainment package, where all the stakeholders get their share of the profits. The IPL media rights for the next 5-year cycle (2023-2027), which were up for grabs, have finally got materialized. Star Sports retained the TV rights (23,575 cr) while the digital rights were sold for 20,500 crores to Viacom18. The online e-auction has resulted in 2 separate broadcasters entering the cash-rich IPL broadcasting segment.
BCCI total income from IPL 2023-27 media rights – 48,390.50 crore
Some Facts Regarding IPL Media Rights (2023-2027):
- Indian Premier League tv and digital streaming rights (for the Indian sub-continent) were sold for a whopping Rs 44,075 crores for an estimated 410 IPL matches to be played in the next 5 years.
- Tv rights for the Indian sub-continent were sold to Star Sports for Rs 23,575 crores, which translates to roughly 57.5 crore/match.
- The digital streaming rights were sold to Viacom18 for Rs 20,500 crores, which translates to roughly Rs 50 crore/match.
- The combined TV and digital streaming rights for the Indian sub-continent are Rs 107.5 crores.
- Package C (special matches broadcasting rights) were sold to Viacom18 for 3,257 crores (33.24 cr per match for 98 matches)
- Package D (TV & media rights for rest of the world) – Viacom18 & Times Internet- 1058 for 410 matches.
Also Read: IPL 2023: How IPL Franchises Make Money
IPL Becomes The Second-Costliest Sports League In The World
With the conclusion of the IPL media rights for the next 5 years, the Indian Premier League has taken the global community by storm, becoming the world’s second costliest sports league. As discussed above, the combined revenue for a single IPL match for the next 5 seasons will be Rs 107.5 crores.
This is just below the NFL, which currently generates a revenue of Rs 135 crore/match. Seeing the increasing popularity of the IPL, we won’t be surprised if they surpass NFL to become the costliest sports league in the world in years to come.
IPL Media Rights Bifurcation For 2023-2027
As we are aware that digital platforms have come a long way in changing the viewing experience of the fans. Previously, we had only tv channels to watch live cricket matches. But, this has changed with the evolution of OTT platforms and IPTV services. Seeing this, BCCI decided to give more flexibility to the buyers and the fans by introducing 4 different categories for IPL media rights. They also put a base price of 32,400 crores (all 4 categories combined).
74 IPL matches will take place in each of the first 3 editions (IPL 2023-25), followed by 94 in the last two editions. The IPL media rights auction day two, which concluded today, had the following 4 categories:
Category A– Tv rights for Indian sub-continent- Base price 49 crore/game.
Category B– Digital rights for Indian sub-continent- Base price- Rs 33crore/game.
Category C– Special matches broadcasting rights (Total 18 games)- Base price 11 crore/game.
Category D– Global Tv and Digital rights- Base price 3 crore/game.
Companies That Participated In The IPL Media Rights Auction:
A total of 12 companies had shown interest in participating in the IPL media rights. However, 5 of them, which include big companies such as Google, Facebook, and Amazon, decided not to fill the invitation to tender (ITT). This resulted in 7 companies fighting for the IPL media rights. These were:
- Zee Group,
- Sony Pictures,
- Viacom-led JV,
- Culver Max Entertainment,
- Times Internet,
- Fun Asia.
The History Of IPL Broadcasting Rights
Since its inception in 2008, the IPL broadcasting rights value has increased exponentially. In 2008, the Sony pictures network bagged the IPL broadcasting rights for 10 years at an estimated price of 1 USD. Seeing the increasing popularity of this cash-rich league, the next IPL broadcasting right was sure to get more money.
It panned out the same when Star India snatched the IPL broadcasting rights from Sony pictures network for the next 5-year cycle(2018-2022), at an estimated price of close to Rs 16,500 crores.