Updated: September 11
In 2017, Star Sports bought media rights of the IPL for five years with a whopping 16,347.5 crore over the next five years till 2022. This amount is nearly triple what the previous TV rights holders of IPL, Sony, had paid for 10 years in 2009.
If we look at this huge amount according to every match, then it is 55 crores, which means a total of 240 valid balls are bowled in an IPL match, each ball will be 23. 3 lakhs.
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It leaves the IPL sandwiched between the EPL (English Premier League) Rs 84 crore per match and the National Basketball Association (Rs 18 crore per match) in terms of highest-grossing sporting leagues in the world, with the National Football League the clear leader earning whooping Rs 150 crore per match.
Title Sponsor of IPL 2021 – VIVO
Tata Safari Official Partner
Media Rights of Vivo IPL 2021 – Star Sports
Star Sports have the media rights for the tournament. It means that you can view the IPL matches only through the channels of the star media company. This season Star Sports has signed 14 sponsors for Vivo IPL 2021.
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Amazon Prime, Vodafone-Idea, Dream11, Asian Paints, Byju’s, Phone Pe, Just Dial, Bingo, Kamla Pasand, Association of Mutual Funds in India (AMFI), Frooti, Thums Up, Mondelez, and Groww as IPL 2021 sponsors.
Co-powered Sponsors of IPL 2021 – Upstox & Vimal Elaichi
Star India will pay Rs 3,269.5 crore to the BCCI for broadcasting rights and it will earn Rs 440 crore from VIVO as the title sponsor along with Rs 220 crore from the five official sponsors, which are Upstox, Unacademy, Dream11, Cred, and Tata Motors and another Rs 60 crore from strategic time-out sponsorship. the IPL 2021 has signed in
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According to sources, depending on the teams, brands have paid anywhere in the range of Rs 15 to 25 crore for a slot in the front of the team jersey, and Rs 7 – 13 crore, for a space behind the IPL players jersey.
Meanwhile, the shoulder position of team jerseys has been sold at between Rs 1.5 to 3 crore the front of a helmet has been sold for Rs 2-4 crore, while, with the leading arm ranging on the higher side as opposed to non-leading arm.