IPL Media Rights 2023-27. The highly anticipated IPL media rights have finally seen the conclusion. After 3 days of action-packed bidding, BCCI added another feather to its already glamorous IPL. The IPL media rights e-auction was sold for a whopping price of 48,390 crores. This is for a period of 5 years, from 2023-to 2027. Media rights had 4 categories, each of which had aggressive bidding.
Star India bagged the IPL TV rights, whereas Viacom18 and Times Internet bagged their shares in the IPL digital rights. With this, IPL has become the second-costliest sports league globally, with every match having revenue of close to 107 crores. With the commencement of IPL media rights, let us look at how this can benefit Indian cricket in the next 5 years.
IPL Salary Is Set To Increase
To date, we have observed that the maximum amount a player has received in the IPL auction is close to 17 crores for a single season. However, this is going to increase further and even touch the 25 crore mark. This is because the franchises’ purse value will increase, and they will have more money at their disposal to invest in their favorite players. So, the players will be most happy as they will be richer by a few crores.
The IPL Awards/ Prizes Can Also See A Significant Rise
Every year, BCCI gives a lot of individual awards for the performance throughout the season. Orange cap. Purple cap, emerging player award, most valuable player, etc. are a few of those. Currently, 15 lakhs is given to the winner of these individual awards, which can touch the 20 lakh bracket. Also, the IPL winners and the runner-up awards amount will also increase by close to 30-40%, if not more.
Pension Of Retired Players Increased
As soon as the IPL media rights got underway, there was a pleasant announcement from BCCI that they were increasing the pension of the retired players. According to the press release, the retired cricketer’s pension saw an increase of around 30 to 50%. This was accepted with appreciation, as these players have served the country for a long time.
Boost To The Overall Cricket Infrastructure.
BCCI earns 50% from the IPL media rights and uses this to improve the cricket infrastructure. We can expect that BCCI will enhance the infrastructure of the grounds, the stadiums, etc. The training facilities will also become better with the availability of money. The salary of the groundsman, the support staff, managers, etc, everything will increase, which will have a positive impact on the future.
The National & Domestic Players Can Expect More Salary
The centrally contracted players of the Indian cricket team can expect their salary to increase further. This also includes their match fees for different formats and other facilities. The same goes for the domestic players. They have always complained that their match fees are significantly less, compared to the contracted players. The domestic players can finally rejoice, as their match fees will also increase very soon.