ICC Women’s World Cup 2025 Final Equals Men’s T20 WC Viewership Record. The 2025 ICC Women’s World Cup Final made history — a record 185 million unique users on JioHotstar viewed India’s victory over South Africa, matching the digital viewership of the 2024 Men’s T20 World Cup Final. This is a major milestone in terms of women’s cricket viewership, showing that the game has jumped into mainstream sport in India.
At the DY Patil Stadium in Navi Mumbai, India won the ICC Women’s World Cup for the first time by winning the final by 52 runs. Posting 298/7 and bowling South Africa out for 246, Harmanpreet Kaur’s side made for a fairytale finish that gripped the country. And, beyond their achievement on the field, the numbers off the field took centre stage.
Record-Breaking Digital Reach
As per official data, the Women’s World Cup achieved a total digital reach of 446 million in India—more than the total digital reach of the previous three editions combined. The India vs Pakistan group-stage match had a digital viewership of 28.4 million alone, indicating the remarkable trajectory of the tournament early on in the competition.
The 185 million viewers who watched the final on JioHotstar are a testament not just to India’s increasing passion for women’s cricket but also to the OTT dominance in modern sports broadcasting. For advertisers and sponsors, the spike marked the beginnings of a commercial revolution — ad rates for the final reached an all-time high that made women’s cricket a prominent part of the advertising and marketing landscape.
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This pivotal moment is exemplary of a broader cultural evolution, where women’s cricket has transitioned from the margins to centre stage, representing equal passion, pride, and attention from its supporters. The 2025 Women’s World Cup is afforded a distinction greater than winning a championship; it is rather a celebration of development, equity, and India’s enduring spirit in a cricketing frenzy.