RCB On Sale: Owner Diageo Explores Potential Sale at $2 Billion Valuation. A big flip has come up in IPL franchise catwalks with talks of a possible sale of this popular IPL team by Diageo, the British liquor major and majority stakeholders of RCB, at an estimated valuation of $2 billion. The sale, if at all, would be through its Indian arm, United Spirits Ltd., which currently owns and operates the franchise.
According to reports, Diageo is already consulting financial advisors to weigh the options, including either a full or partial stake sale. No final decision has been made yet. The discussions come at a time when there is increased regulatory scrutiny in India on the indirect promotion of alcohol brands through sporting events. Governments are tightening the noose on regulations, specifically with relation to surrogate branding, so, likely, Diageo is now attempting to reduce its exposure to this regulatory risk.
RCB, one of the most followed IPL teams, recently won their first title in 2025, which has also significantly increased the commercial attractiveness and brand value of the franchise. Furthermore, RCB enjoys a strong, recognized fan base and brand reach globally.
The franchise at a $2 billion valuation would set the highest potential ceiling for the franchise sales and highlight the existence and value in the IPL franchise world and its significance in the global sports landscape.
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The deal, which would be realized, would suit buying the whole new ownership in the IPL sphere, laying a path for institutional and foreign investors to enter the profitable cricketing ecosystem. Diageo is yet to comment on the subject officially.
